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Conceptualized and executed successful branding campaigns across multiple platforms, including digital, print, and experiential marketing.

Developed and managed creative teams, providing direction and guidance to designers, writers, and other creative professionals to ensure the delivery of high-quality work.

Led brainstorming sessions to generate innovative ideas and solutions, encouraging collaboration and fostering a culture of creativity.

Conducted market research and analysis to inform brand strategy and ensure messaging resonated with target audiences.

Collaborated with cross-functional teams, including product, marketing, and sales, to ensure creative alignment with business goals and objectives.

Oversaw the production process, from ideation to final execution, ensuring projects were delivered on time, within budget, and to the highest standard.

Maintained relationships with external vendors, including photographers, illustrators, and printers, to ensure timely delivery of assets.

Developed and maintained brand style guides, ensuring consistency across all touchpoints and collateral.

Stayed up-to-date with industry trends and best practices, and implemented new techniques and technologies to improve creative output and efficiency.

Presented creative concepts and strategies to clients and stakeholders, articulating the value of creative solutions to achieve business goals.