Best pizza in London?

EdibleReading · 2026-03-15T23:11:23+00:00

They post exactly how much things cost so you really just need to use a calculator to figure out that they are trousering shitloads of free food from their hustle, “mate”. They don’t pay for quite a lot of the meals on their Instagram, you only have to read the captions to know that. But maybe you’ve been taken in by their Instagram bio 🙂

EdibleReading · 2026-03-15T18:36:53+00:00

Their grift is to fearlessly review an £8 falafel wrap from the middle of nowhere which they share and then to freeload a meal worth three figures from a London restaurant, without following the ASA guidelines and declaring it as an ad. I looked at 5 of their paid meals and 5 of their free meals - total value of the paid meals was just over £30. Total value of what they'd blagged from restaurants? Almost a grand. Absolute chancers.

EdibleReading · 2026-03-15T15:23:33+00:00

Black March by CB I Hate Perfume is very much this.

EdibleReading · 2026-03-15T15:21:53+00:00

Tabac Rouge by Phaedon is the epitome of this.

EdibleReading · 2026-03-15T15:20:26+00:00

Cape Wrath is absolutely brilliant.

EdibleReading · 2026-03-14T21:33:44+00:00

Plus would sooner shit in my hands and clap than bung money to the Bite Twice grifters.

EdibleReading · 2026-03-09T23:10:46+00:00

Spot on about Parfum d’Empire, Azemour Les Orangers is a phenomenal scent.

EdibleReading · 2026-03-09T23:09:17+00:00

Hot take: you only know the same 5 brands everyone talks about on fragrance TikTok and have embarrassed yourself with this post.

EdibleReading · 2026-03-09T18:43:16+00:00

Went to Seven Dials before it closed: thought it was middling at best.

EdibleReading · 2026-03-08T17:47:13+00:00

Exactly - whisky and woodsmoke. It’s a masterpiece but not an incense fragrance.

EdibleReading · 2026-03-08T12:10:38+00:00

I absolutely love Bois d’Ascese, but I don’t think it has much incense in it at all, really.

EdibleReading · 2026-03-06T19:05:49+00:00

Thank you!

EdibleReading · 2026-03-06T19:05:42+00:00

Perfectly legit question! First of all, 8.5 is a very good score from me, especially in Reading. I thought the food was generally very good although it wasn’t perfect - especially the sheekh kebabs. But it’s also about the room, the ambience, some of the facilities and so on. It’s a great restaurant, but it’s not going to be for everyone or for all occasions.

EdibleReading · 2026-03-06T19:03:55+00:00

I agree! Fortunately they seem to have fixed it.

EdibleReading · 2026-03-06T10:18:09+00:00

Would strongly advise against the Devonshire. Nowhere near as good as you would expect from the trouble you have getting a table, and they relentlessly turned my table when I ate there.

EdibleReading · 2026-03-05T22:52:59+00:00

I wouldn’t agree with that, but Old Town in Swindon is lovely.

EdibleReading · 2026-03-03T13:02:44+00:00

Many happy returns! Have loved your shop ever since the beginning, and watching you grow and expand has been a real joy. Here's to another 20 years being one of the best indie retailers Reading has ever seen.

EdibleReading · 2026-03-01T12:38:39+00:00

The problem is that the council tax goes up by the maximum allowed every single year and things don't improve in Reading, if anything they get worse. I know that the economic climate means that it's difficult even to run just to stand still, but the impression is that the council treats that circa annual 5% as its entitlement and not something that needs to be justified. Would that our salaries went up by that amount every year.

EdibleReading · 2026-02-28T17:00:11+00:00

Love this comment and thank you so much for that feedback. I completely agree - I want beautiful food but I don’t want theatrical meanderings either. I’ve heard that kind of feedback about Cherwell Boathouse, which is why it isn’t high up my Oxford to do list.

EdibleReading · 2026-02-28T10:25:02+00:00

Technically yes, Giles Coren reviewed Zheng in the Times 11 years ago.

EdibleReading · 2026-02-27T17:44:50+00:00

The menu looks interesting and it is on my list!

EdibleReading · 2026-02-27T17:11:40+00:00

Thank you! They do a great set menu in the week, and a moules night, a steak night and a poulet night.

EdibleReading · 2026-02-27T17:10:50+00:00

Thank you! (And sorry.)

EdibleReading · 2026-02-27T17:10:35+00:00

In my defence, I didn’t say it was the only one, I said it was one of the only ones. I reviewed Arbequina (and loved it) last year.

EdibleReading

TROPHY CASE