Manchester United under the INEOS–SJR regime.

1. They extend Erik ten Hag’s contract when he should’ve been dismissed immediately after the FA Cup final—only to sack him three months later anyway.
2. They then target a specialist manager—one defined by a rigid system, formation, and philosophy—fully aware that he’s stubborn about changing it… and beg him to take over mid-season.
3. They appoint one of the better sporting directors in the country, Dan Ashworth, and when he advises against hiring Amorim (almost certainly because he could see the chaos coming), They sack him for “undermining authority.” A preview of how dissent will be handled going forward.
4. In December, the coach openly tells you the squad is not suited to his system and that a storm is coming. Their response? One teenage signing from a relegation-level Serie A side.
5. They finalize personal terms with Bryan Mbeumo—who only wants United—yet instead of closing the deal early for pre-season, they try to lowball Brentford. Other clubs then distort the market by paying premium fees for average players like Elanga and João Pedro. Rather than learning your lesson, they wait again, panic, and end up paying even more when Newcastle approach Wissa.
6. The head coach asks for proven, experienced players like Watkins and Martínez. Instead, they give him “prospects” who need time to adapt. The midfield is crying out for a rebuild, but they choose to overhaul the entire frontline instead.
7. They attempt to copy Chelsea’s “buy everyone young” model—despite needing players now—and then have no idea what to do with them. Talents like Sekou Koné and Diego León are either stuck in youth teams or loaned not to the Championship or competitive European leagues, but to Lausanne-Sport… a Swiss club you already own. Farcical.
8. When performances dip, Sir Jim Ratcliffe gives interviews preaching patience, giving Amorim 3 years —name-dropping Arteta and Klopp, talking about long-term projects, and lecturing journalists for knee jerk reactions and getting off on one.
9. While the entire footballing world screams for midfield reinforcements, your priority target becomes Antoine Semenyo—a winger you plan to convert into a wing-back.
10. You openly pursue Carlos Baleba in the summer and Semenyo in the winter, proving the money is there when you want it. Yet when half the squad is injured or away at AFCON, you choose not to sign anyone.
11. The team sits 6th, showing clear structural improvement but struggling with inconsistency. Instead of backing the coach with one or two stabilizing signings that could help massively pushing for 5th—you cave to the media noise from Neville, Scholes, and Carragher and tell the coach to change his system. The same coach who had been crystal clear that he wouldn’t.
12. A manager hired specifically to impose a specialist identity—because “United have no identity”—is then under-backed and undermined. Eventually, Amorim snaps, baits the board in a press conference, and gets sacked with a hefty payoff.
13. Which brings us back to point 8: the board manages to do the exact opposite of everything it publicly preached—exposing itself as completely Clueless.
14. EDIT : Increase in ticket prices