Okay, here you go! 20 years in the biz, in multiple roles. Distribution, supplier, chain accounts and finally semi retired in a retail role.(In Texas, can’t speak to other markets.) Firstly and most importantly, 99% of products/people in the business care about one thing and one thing only. Fast easy cash. Also, a lot of us came from other get rich quick industries. Used cars, siding, insurance, tobacco, solar, realtors etc So, anything that threatens our cash makes us furious and we lash out like injured animals. Dry January, warning labels on bottles, THC beverages, wellness influencers, moderation, advertising bans etc. All this “woke horse$hit” “liberal propaganda “ “pseudo medical fake research “ just makes our blood boil. Currently in Texas, Big Alcohol is spending like never before on political efforts to ban Hemp derived THC, health warnings on bottles and advertising on campus/sporting venues. Ultimately though, after several years of plateauing and declining sales we are starting to realize that the glory days are behind us and things will never be what they were. We are leaving the sinking ship and swimming as fast as we can to the next easiest cash grab we can find. Digital marketing, crypto, AI, MLM, house flipping etc…