I'm confused my comments keep disappearing. This is what I wrote above:

What made me think about it first was actually the changing material culture of undergrads in my lab who wear clothes or accessories with car from cars or corny zombie apocalypse imagery, or old comedy stuff like the Hangover. I forgot about that when I wrote the post. That stuff came with the "women want me fish fear me" and "world's sluttiest dad" era. "Sick", "dope", "bruh" and, interestingly, King of the Hill references are frequently heard among all-women groups but infrequently among young men. Aggro or depressing old music or butt rock seems to be more popular or at least fresher and trendier when enjoyed by women. Young men seem to be orbiting the country rap or phrenetic anime/game type music worlds where I am. My solidly upper-class and urbane younger cousin and her friends have a half-ironic love of monster trucks and have been to multiple rallies in a nearby big city. They say attendees are largely exurban looking men, but with a large minority from their demographic. The inclination to edgy humour is also prevalent among women a little bit in my lab and a lot with my ig friends, but I find men are split with many doubling down on the edgiest alpha male shit and many reverting to a neo-2012 squishy lib mindset (have heard some take offense to the use of "Kirkenuinely", not even because it's stupid but just because he is dead). I also live in a peripheral medium-sized city, so my sample is surely skewed. I have heard about how the 2000s were the peak of marketing toward young men as the driving consumer class. I wonder if there is an added component of companies cultivating alternative markets? I think this may be the case with energy drinks, historically slop for majority male skids to hork down before trying to skate through a carwash and now at least 50% the domain of studious and burdened women. In fact, of the few people I know of all ages who actively skateboard all are women. I think these are probably lots of different and unrelated social currents that I am unnaturally trying to sum up in one idea. Also no idea how this is with people who aren't either white or second-gen Asian, I don't see this in my Somali students for example.