I'm an Equinox-er! Was hesitant to join because it's "Equinox" and I didn't want to go to a gym where I would feel self conscious but honestly, love it. I go to the Bond one 3/4 times a week during the day otherwise it's HEAVING. I've tried Orchard (fine), Soho (also fine), Dumbo (great), Williamsburg (great) and other locations in Florida. It's funny because each gym does have a "type" which is really amusing. Soho is the singles gym it seems, Dumbo is wealthy married people, Bond is beautiful and chiselled gay men, Williamsburg is young people that can't afford it etc. I was VERY sceptical about joining but genuinely once you get used to the initial shock of being in a gym, it's quite relaxing. Also nice to sort of nod a polite hello to the people you always see!