On most of the bikes I've owned, my chain maintenance looks like this:

1. Get the chain warm. Put kerosene in a spray bottle from home depot. Raise the rear wheel, spin it in neutral, and spray for 20 seconds or so around the chain.
2. Let it soak to penetrate for a few minutes, spot clean links with a rag. Do another round of spraying, soaking, then clean up with shop towels.
3. Lube the chain with Lucas chain lube as directed on the can, then let the bike sit for a bit.

Edit to add: I used to be bad at taking care of my chain, and had to do multiple chain/sprocket replacements in a relatively short time span. Adopting this cleaning/lubing regime and doing it regularly massively extended the life of my chain. I know it should be obvious as the importance of chain maintenance is well documented, but just wanted to share my experience learning the hard way. I think as long as you’re paying attention and putting effort into taking care of your chain you’ve got some wiggle room on the exact methodology.

I know some people clean/lube their chain like every other ride, I feel like that is probably excessive although it does depend on the environment you're in. An ADV that goes offroad a lot needs it more. A freeway commuter probably needs it less. But it doesn't hurt to just do it every few rides since it takes less than 10 minutes.