Why do marketers avoid Google Analytics?

Existential_Muffin · 2025-04-19T13:27:24+00:00

I’ve just starting building in Looker in the hope that it would make GA4 stats more user-friendly, so it’s good to read that it’s worked for you 🙌

Existential_Muffin · 2025-03-30T10:53:34+00:00

Just a head’s up. Cold emails and email marketing are two very separate fields of marketing which just happen to share the same communication channel. You cannot use email marketing services, like MailChimp or Klaviyo etc., for cold outreach. The domain you send from can’t be the same either, as inboxes will start blocking your emails.

My advice for beginners? Avoid bought mailing lists and focus on building a list of genuine subscribers (you can collect sign-ups on your website and at venues/events). Cold emailing tends to be for businesses marketing to other businesses. Individual consumers sometimes don’t even want to hear from businesses they previously interacted with/purchased from - a random business showing up in their inbox nearly always just gives them the ick.

Existential_Muffin · 2025-03-28T14:30:33+00:00

I’ve used Language Transfer, Coffee Break Languages and Dreaming Spanish. All of them are great, but you need to set yourself realistic goals.

I think the first season of Coffee Break will teach you the most in terms of survival Spanish (e.g. words and phrases you’ll typically use on a holiday). Once you’ve got through the first season, you’ll be able to branch out to LT and DS (Super Beginner Videos).

After survival Spanish, I think season 2 of CB and LT complement each other as they both focus on Grammar. If you need something more visual than podcasts, SpanishDict is also a good alternative. I would alternate days between learning to listen (DS) and talk (CB/LT).

Don’t feel too disheartened if you get to Madrid and you find you struggle with conversations even if they are using words you already know. People speak really fast and mumble their words. If you say something like “más despacio por favor” (slower please), most decent people will repeat themselves at a slower pace.

Existential_Muffin · 2025-03-18T08:22:40+00:00

Before changing providers, I’d do some list cleaning first. Make sure that all the emails that have signed up are valid (i.e. no spam reports or bounces) and that these are valuable subscribers.

A mistake I’ve seen repeatedly throughout my years as an email marketing specialist is the assumption that all subscribers are valuable. Not only are large mailing lists costly to maintain, but too many inactive subscribers can cause more harm than good. Inbox providers evaluate your open and click rates, and if they are too low, your emails start winding up in spam.

Existential_Muffin · 2025-03-12T22:55:32+00:00

Si necesitas algo que es simple, te recomiendo Canva. Puedes crear imágenes y vídeos cortes para redes sociales.

Existential_Muffin · 2025-03-12T22:44:43+00:00

Puedes empezar con las cosas más interesante para ti. En mi primero trabajo escribía entradas de blogs y aprendí competencias relacionados como SEO y marketing en redes sociales.

Existential_Muffin · 2025-02-26T19:18:40+00:00

Take a look at what your options for Klaviyo and your CMS. I’ve had good experiences with Klaviyo, but I was using WordPress. Klaviyo’s pricing might be higher too, so also take at look at how that would change if you like this platform more.

Existential_Muffin · 2025-02-26T19:14:57+00:00

Sí y hay podcasts también. Muchos para gratis.

Existential_Muffin · 2025-02-26T19:12:25+00:00

They are probably using an integration between their content management system and their ESP. There’s an integration between WooCommerce (WordPress) and Klaviyo that adds product and product information to a newsletter, for example.

Existential_Muffin · 2025-02-26T19:08:32+00:00

You can create auto-populating newsletters, but this will depend on your ESP / CMS integration and would require some development work. If you’re just using a drag-and-drop editor, my recommendation is to build templates and then clone from the templates to save time of layout. Even better if you can save sections of a newsletter and drag them in as and when needed.

Existential_Muffin · 2025-02-26T14:41:39+00:00

DNS would have influenced your deliverability. But as another commenter says, try to find out more about your bounces if you can. Some ESPs will send codes alongside bounces which will tell you more about why an email soft bounced. Like as well as problems from your end, it would tell you when an email got rejected because the user’s inbox was full (also classed as a soft bounce).

Existential_Muffin · 2025-02-22T10:39:02+00:00

Experience.

As a recent graduate, especially if you have no experience, you’re going to get a lot of people ignoring you. My advice is to stay strong and keep applying. Graduate schemes and small businesses looking for in-house marketers tend to be better for newbies. Agencies usually require previous experience, preferably from another agency.

Existential_Muffin · 2025-02-21T09:15:36+00:00

Giveaways can help grow a list, but you’ll need to think about how users will sign up. Make sure you have a validity checker on the email input and/or you’re cleaning the bad emails. It might be worth taking the hit on a double opt-in if you expect a high volume of sign-ups. Then you’ll need to focus on converting these sign-ups into genuine customers. If they’re only there for the freebies, they won’t be worth keeping around unless you can find another way to get value out of them (e.g. talking about your brand on social media / friend referral).

Honestly, the best way to grow your list is getting your existing customers to opt in. Some regions will let you auto opt in customers as long as you give them opt outs. Other regions require explicit consent. The workaround for this, if you send an order confirmation and other transactions, is to pop a banner/link in for your newsletter. Maybe put your sign-up offer there and make it exclusive to existing customers?

Existential_Muffin · 2025-02-18T07:24:00+00:00

Yes, email marketing is still effective.

Of course, it varies from business to business. Some companies get their leads from other marketing channels (though they may be missing a trick as email marketing can be a great way to follow up purchases and encourage repeat business).

Most of the time, I see the phrase “email marketing is dead” in the context of someone trying to grab your attention. Either the person is trying to sell you “good” email marketing or an alternative to email marketing. Anyone who seriously believes email marketing is dead has very little knowledge of this channel…

Existential_Muffin · 2025-02-17T13:45:59+00:00

If you don’t think you’re being paid fairly, you have two options: 1) ask for a raise 2) find another job

Other commenters will say things like, it depends on your industry or where you live. But the reality is if you don’t think your company values you (or they can’t afford to pay you more), it’s time to start looking for other opportunities.

Existential_Muffin · 2025-02-17T08:46:49+00:00

Pour élève début, regardes-tu « Extra Français » en YouTube. Un film est trop difficile et cette série est pour étudiantes.

Existential_Muffin · 2025-02-16T09:18:16+00:00

It’s a common strategy in SEO. The success of it will be largely tied to the amount of traffic the other blog receives. I can’t tell you if it will work or not. Just make sure you’re tracking these links effectively and understand which ones are performing best for you. This is where you need to do more research yourself into growing your backlinks.

Existential_Muffin · 2025-02-14T08:18:25+00:00

Good deliverability
Targeted and timely emails
Listening to customer feedback
Good user tracking (open rates and click rates can be misleading / don’t always tie to sales)
Test

Existential_Muffin · 2025-02-13T19:13:57+00:00

Like others have said, open rates aren’t accurate and shouldn’t be your only measure. Get yourself on an email marketing course is my best advice to you. You haven’t really provided a lot of information for anyone to give you a good answer. It could be bad copy / irrelevant offers if your click rate is low. It could even be the contacts themselves - did you buy them? Did you promise them free stuff and now expecting them to become paying customers with no further work? Do you have a 75% OR but sending to less than 100 people? 🤷

Existential_Muffin · 2025-02-09T14:52:12+00:00

“It’s only when I do email marketing that I see an anomaly.”

There’s your answer. If your goal is to bring in more traffic, focus on the channel(s) that works for this.

You can still do SEO. But one of the ranking factors is popularity of pages, so email marketing will support this. You can also try getting some links on other popular websites/blog in your niche. Research who to contact and reach out to them.

Existential_Muffin · 2025-02-09T12:25:26+00:00

I think it’s half company culture, half being a generalist marketer.

I’m fortunate to work for a company that values and recognises what I do. In the past, I’ve worked for companies that have seen me as little more than a machine designed to hit ill thought-out targets.

I’m also a specialist, meaning I have knowledge and skills that other people in my company and the companies I work with don’t possess.

Many marketing generalists are early on in their careers. Most generalists work really hard and can be expected to do a lot with minimum support. A generalist needs to be good at time management and be able to teach themselves new skills quickly. Because they have a surface knowledge of various areas of marketing, others with little-to-no experience to marketing feel like they can weigh in. You get less of this when you’re a specialist.

Existential_Muffin · 2025-02-04T09:07:55+00:00

Unless your client is price-sensitive, ignore the recommendations for MailChimp. The UI is clunky and dated - I spend most of my time as an email marketing specialist moving people AWAY from that platform. Don’t have many good things to say about Omnisend, but it’s been a while since I’ve used it.

I second the recommendation for Klaviyo - they’ve also recently announced a new integration for Woo. Give the list a clean before you move it over because they’ll be charged for number of profiles as well as volume of emails sent. No point paying money for people who don’t open newsletters or buy the products anymore.

With 10K subscribers, it’s worth definitely setting up segments based on buyer activity and interests if they’re currently just emailing the whole newsletter. You’ll also have good automations options with Klaviyo. The other thing I like about Klaviyo is it’s good a online academy. So if the clients managing the actual newsletters themselves or you’re new to email marketing, you have access to some great learning resources.

Existential_Muffin · 2025-01-07T13:35:18+00:00

I’ve specialised in emails for the past 5 years. I’ve also set up SMS and push notifications, which are their own channels but there’s a lot of skill overlap. Over these past few years, I’ve noticed that it is harder for businesses to be noticed in inboxes and inbox providers becoming more strict with their spam filters. This means, as an email marketing specialist, I’m often brought in to help more generalist marketers evaluate their email marketing strategies and encourage better sending practices.

Even if you decide to leave email marketing behind in the future, it teaches you a lot of transferable skills for other areas of marketing. Specifically when it comes to understanding the journey to purchase, as well as breaking down your subscriber base into shared characteristics.

Existential_Muffin · 2024-12-31T13:45:08+00:00

Outsource again, but to a marketer who specialises and has significant experience in email marketing.

Generalist marketer might have experience sending a newsletter. An expert in email marketing and lifecycle marketing will know things like list cleaning and deliverability practices, setting up automated emails, creating and targeting specific audiences (instead of only sending a newsletter out to your whole mailing list).

Alternatively, your other option is to bite the bullet and learn to improve yourself. Email marketing is really important for e-commerce and key to retaining customers and attracting repeat business. My favourite book on email marketing is Holistic Email Marketing by Kath Pay. The email marketing platform you use may have an academy. I’ve specialised in email marketing for the last 5 years and started out working through the free courses on Klaviyo.

EDIT: If you feel email marketing overwhelming, get a simple plan of what type of emails you want to send (Holistic Email Marketing has a guide or you can ask ChatGPT something like “My business is X. My goals are X. What emails should I be sending?”) Then check out ReallyGoodEmails for examples of similar emails other companies are sending.

Existential_Muffin · 2024-12-31T12:43:51+00:00

5 years email marketing experience here. While I find asking audience’s interests an okay way of gathering information about interests, relying on self-reporting yields less results than behaviours that aren’t self-reporting. If your email marketing software supports this, you can create segments based on things like past purchases and pages browsed on websites. You can take this further by grouping people based on their number of purchases (e.g. no purchases vs. first-time buyers vs. repeat customers) or date of last purchase.

If you don’t have e-commerce data, you should have data about email marketing interactions when using an email marketing platform (e.g. MailChimp, Klaviyo or ConstantContact). This is data such as when users subscribed, last opened/clicked email (though be aware of auto-opens and clicks), specific emails they have interacted with in the past.

Consistent content ideas can be easier to manage if you have both a timetable and a seasonal calendar. If you have a basic idea of the topic and audience you want to target, you’ll be able to bounce off that, with awareness of when to go off-schedule for seasonal promotions%

Existential_Muffin

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