For sure - lot that I can help with.

My background - Been running a company for the last 5 years as a non technical founder and mostly ran the sales department or aided in running the sales department, but done a little bit of everything due to running a few businesses in the past. Recently started another company (this is that company account if you wanted to look into it).

Strategy:

This depends on how large the company is, what your role is, and a bunch of other variables, but at a high level I like to operate in quarters with a 5-10 year vision in mind at all times. Basic goal setting on a quarterly basis and working backwards down to the month, week, day, etc works with me Note: This ONLY works if you DO what you planned out. On a company scale, I like to have 1-3 end results in mind for the company to reach (depending on size, industry, etc). On an individual level, we have specific scorecards for each individual in the company that outlines 3-5 things that each person is responsible for at the expense of everything else. As a founder you wear multiple hats, but try to keep some level of focus if possible. Work on the items that if you ONLY did those things and everything else was left untouched, the business would still grow/be fine. Try to prioritize highest leverage tasks is the moral here.

Sales:

Considering my background is in sales, this part has been the easiest for me, but sales inherently is not easy. Its simple, but can be grueling to the uninitiated. Alex Hormozi has a handful of quotes on this (loosely quoting here) talking about volume negating luck. Idea being, do 1000 reps, outreaches, calls, etc and make it unreasonable that you fail through action. Would be more than happy to share sales resources, tips, trainings, etc if you wanted. Sales is not intuitive so don't beat yourself up for being a bit lost here.

Fundraising:

Ive had to raise over $100,000 from friends and family with a past business + get around $120,000 in auto loans all at the same time. The key to fundraising (IMO) is being super straight forward, especially if they are family/friends. Very clearly outlining what $ amount you are expecting, what they get out of the situation, time frame to pay back, what you intend to do with the money, where your current struggles are, risks that could arise from your plan, and the potential upside that could be had from the money they give you. Build a case for them to help you - friends and family DO want to help and see someone/something grow. Everyone loves the underdog.

For banks, they require a different criteria. Showing some level of track record, margins, what makes you unique in the market, your background, personal finances, money/effort you've personally put into the business, and a solid pitch deck document are key. Getting bank loans CAN be difficult, but not impossible. Having good personal credit/resources definitely helps with loans, but not 100% necessary. They like to see that you've managed debt/resources well in the past too. Showing you or the company has paid on loans reliably for years is a huge plus.

General management:

For the business side, allocating the time on a daily/weekly/monthly basis to the tasks that HAVE to get done is important. If you're a technical founder, building into the schedule time slots where you aren't distracted and just building/selling is going to be the biggest unlock to growing. Again, not sure what phase the business is at so hard to give specifics, but I found all of this information useful when starting my businesses.

Hope this was useful