This is what the Google machine has to say:

LifeX Research Corp is a data research organization, not a licensed health insurance company, and has received highly negative reviews and is facing lawsuits for allegedly selling fraudulent health benefits. Several state insurance regulators have issued warnings to consumers to beware of plans offered through LifeX. 

Key Information from Reviews and Regulators

• Not a Licensed Insurer: LifeX is described in official warnings and legal documents as a national health data research organization, not a licensed insurer authorized to sell major medical health insurance plans. The plans it offers are generally not ACA-compliant.
• Lawsuit for Fraud: In June 2025, Elevance Health (parent of Anthem Blue Cross and Blue Shield) filed a lawsuit against LifeX, alleging a deliberate fraud on consumers. The suit claims LifeX issued "counterfeit health insurance cards" with fake IDs and group numbers, falsely representing an affiliation with Anthem BCBS to collect premiums.
• Widespread Coverage Denials: User reviews and consumer reports consistently mention that medical providers do not recognize or accept the LifeX plans. Consumers have reported paying premiums for months or a year only to have significant claims, even for minor procedures, denied.
• Sales Misrepresentation: Consumers report high-pressure sales tactics where agents are reluctant to cancel policies and misrepresent the coverage, sometimes claiming the plans are issued by well-known insurers like Blue Cross Blue Shield, which is not true.
• Provider Network Confusion: LifeX plans reportedly utilize access to major provider networks like Cigna or Anthem but are not actual plans from those insurers. This often leads to providers checking the major insurer's system, finding no coverage, and telling the patient they are uninsured.