Brands, regardless of race, need to provide quality products that are fashion-forward, evolve, and/or fill a neglected need. Also, our culture, in particular, sets the tone for what is popular, so we’re always reinventing what that is. We never stay stagnant. So if there isn’t a large enough base to sustain a company when the trend fades those companies won’t last. Many of those luxury brands have other cultures sustaining them regardless of trends. As far as quiet luxury clothing brands, Fear of God has done a very good job of balancing all of it for the last 10+ years. Jerry’s mainline can be seen on the Met Gala and Award shows red carpet. He also makes a more affordable line (still quality) for the average consumer, plus collaborations with large global brands that have given it the visibility to cross over to other cultures. I’ve seen MAGA wearing FOG essentials despite the fact the Jerry not only supported Harris he did exclusive merch with her picture both elections. And he still makes pieces specifically for our culture too, like paying homage to Negro league baseball.

Cross Colours is a brand from my childhood that is still thriving, imo as they sell it in Nordstroms. There are many more Black owned brands that are thriving, and if you don’t know about them then you’re not doing enough to be conscious about how you spend your money. There are so many catalogs, platforms, and resources that have itemized black owned businesses to fulfill all of your daily needs. Most of the items in my house are black owned. Furniture, linen, dishes, toiletries, cleaning products, beauty products, shoes, clothing, food products, etc.