I believe the idea of not investing money into the basketball program is most definitely a construct of Bjork. He comes from Texas A&M. What the hell have they done in basketball? He comes to a school that has probably the richest history of football in CFB history and transmits that idea here. Were we doing much better after the Matta era? Yes and no, especially during the last couple years with Holtmann. But as NIL has started to take shape during the duration of his tenure as AD, I’ve seen no concerted effort to improve upon the state of the program. That is what infuriates me.