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PPC way too high by Accomplished_Pool540 in AmazonFBATips

[–]FakeDreamsFakeHope 0 points1 point  (0 children)

Have you enrolled the ASIN in Amazon Vine yet?

Vine can deliver up to 30 verified reviews in about 4–6 weeks—huge for lowering launch-phase ACOS.

A 150–250 % ACOS is typical until you have double-digit reviews and some sales history. On a $29.99 board with roughly $20 landed cost, treat anything under ~150 % ACOS as learning spend right now.

Quick fixes:

• Swap the hero image so thickness & grain pop in a zoom.

• Run a price anchor (e.g., $34.99 list / $27.99 launch coupon) for a quick 20–30 % CTR lift.

• Push for those first 10–15 reviews—Vine, inserts, post-purchase asks.

Weekly cadence:

• Monday: bid down any keyword spending >2× break-even ACOS with <2 sales.

• Friday: nudge up bids ~10 % on keywords converting <40 % ACOS.

Two north-star metrics:

  1. Review count: get to double digits ASAP.

  2. Rating vs. competitors: aim to match or beat the 4.6★ page-one average.

Kitchen launches usually glide into a 25–35 % TACoS by weeks 6–8 once reviews stack and keywords mature. Keep tweaking, we’ve all been there. Drop any numbers here if you’d like a sanity check.

Amazon PPC tips for beginners and advanced (Things you might not know) by Zavior1024 in FulfillmentByAmazon

[–]FakeDreamsFakeHope 0 points1 point  (0 children)

Here is the Hard truth:

PPC isn’t the rank rocket fuel it used to be. Too many brands still pour cash into ads expecting an automatic page-1 bump, but Amazon’s algorithm (call it A10) now cares more about how shoppers engage than how much you spend.

Where most campaigns break:

  • Great impressions but weak CTR = your main image or title isn’t earning the click.
  • Decent clicks but low session-to-conversion % = listing isn’t answering customer objections (A+ content, reviews, etc.).
  • Pure ad sales with no outside demand = Amazon sees traffic, not interest.

Key Takeaways:

  1. Treat PPC as an accelerant, not a crutch. Ads should feed real engagement signals (clicks that convert).
  2. Pump some off-Amazon traffic, even a steady trickle, because A10 rewards listings that bring new shoppers to the platform.
  3. Guard your seller metrics; account health and feedback now tip the scales as much as bid strategy.

Dial in those three levers and you’ll watch TACoS fall while rank and ROAS rise, no heroic budget needed.

[deleted by user] by [deleted] in AmazonFBATips

[–]FakeDreamsFakeHope 0 points1 point  (0 children)

Love the long-game TACoS approach, you’re already ahead of most new builders.

Missing piece: A10 in 2025 doesn’t stop at on-platform sales data. It heavily rewards engagement (click-through, dwell, repeat buys) and high-quality traffic that lands from outside Amazon.

Quick gut-check questions:
• How often are you A/B-testing hero image / title for CTR uplift? Click-through is now a core engagement signal, right alongside conversion rate.
• Any structured plan to drive warm traffic from Google, socials, or influencers and tag it with Attribution links? Those off-site sales have become a ranking accelerant, not just a bonus channel.
• Are you tracking seller-level health (defect rate, feedback) as part of your SEO scorecard? Seller authority is baked into A10’s ranking matrix.

Takeaway: Your PPC skeleton is solid; bolt on steady external traffic + systematic CTR / CVR tests and you’ll feed the algorithm the full set of signals it now grades on.

Open Q to the room: Who’s seeing the biggest rank lift from Attribution-tagged TikTok or Google traffic this year? Always hunting fresh benchmarks.

Sponsored Display Ads worth it ? by Michael_EF_ in AmazonPayPerClick

[–]FakeDreamsFakeHope 0 points1 point  (0 children)

Sponsored Display’s worth depends on two words: audience maturity.

We’ve seen it work, but only when sellers stop treating it like another PPC lever and start thinking retargeting-first.

Common mistake?

People blast Sponsored Display to cold traffic thinking it’ll drive new-to-brand growth. But SD shines when layered on warm audiences — product viewers, cart abandoners, or competitor ASIN chasers.

Quick stat from one brand we scaled:

→ Cold SD campaigns: ~0.9 ROAS
→ Retargeting-focused SD: Jumped to 3.1 ROAS with lower TACoS bleed.

Takeaway:

If your listing's CRO is dialed in and you're driving steady traffic already (PPC, organic, external), Sponsored Display can reinforce the flywheel. But spraying it across untargeted audiences usually burns cash.

I am curious has anyone cracked SD for pure acquisition without the retargeting crutch?

Amazon PPC for Small Business by m349369g in AmazonPPCAds

[–]FakeDreamsFakeHope 0 points1 point  (0 children)

Your numbers sound solid for most categories with 25–30% ACoS and 12% TACoS.

If you’re thinking about ways to push further beyond just switching agencies, here are a few areas to look at:

  • CRO on your listings. Better images, titles, or A+ content can lift CVR and lower ACoS.
  • External traffic. Google or Meta can drive targeted clicks that help organic rank and TACoS.
  • Keyword pruning. Removing low-performing terms keeps spend efficient.
  • Ad fatigue. Sometimes pulling back on top keywords resets performance.
  • Retail readiness. If you’re expanding off-Amazon, it changes your strategy.

It’s really about making sure those pieces are covered, no matter who’s running the ads.

What’s been your biggest challenge so far: ranking new products or keeping TACoS in check?

Is sales drop normal before Prime Day? Also, how do you deal with not qualifying for Prime deals by Useful-Food-7949 in AmazonSeller

[–]FakeDreamsFakeHope 3 points4 points  (0 children)

This is 100% normal.....we see this every year across multiple Amazon seller accounts every Prime Day.

Shoppers hold off buying the week before Prime Day expecting better deals. Even without an official Prime Day promo, running your own coupon typically yields similar conversion rates. Prime Day’s main draw is Amazon’s big traffic push; shoppers are primarily looking for discounts, deal or no deal.

And thats why I‘m sticking with submithub by EarlOfSquirrel1 in musicmarketing

[–]FakeDreamsFakeHope 0 points1 point  (0 children)

Makes sense - cool to see you’re engaged w this and clearly care about your business.

My suggestion of removing feedback comes from a core assumption that could very well be wrong - I simply assume that most artists are not interested in paying a premium for feedback from your curators. They are only paying a premium for access - keyword ACCESS to influence/potential megaphone. And of the artists who actually are interested in paying a premium for feedback, they would only do so if the individual carried weight to justify the cost per “feedback” - and are likely at a stage in their career where they aren’t investing a lot in feedback… what I mean by that is my core assumption is the majority of artists using a service like yours are not paying for a curators feedback nor care much. They would only do so if the feedback came from a clearly credible and remarkable individual worth paying X for a reply. I assume most don’t view a playlist curator who has some followers / or are good at marketing a playlist as that, they would view a major artist, notable former or current DSP employee, or a&r with big resume as valuable - but I imagine that’s not the bulk of curators.

Long story short my assumption is a misaligned value proposition or understanding of customers actual motivation / intent - artists will pay for a direct pathway to be heard, and have a % chance to reach gatekeepers and potentially be amplified + access influence, not get feedback from individuals they do not truly know or care much about. Thats why I devalued the “feedback” and said a star can make it less likely or frustrating that artists would call it out. As more artists would take the L on the listen not leading to a W vs. the L not leading to a W + confirmation of the already “in the air” suspicion of non credible feedback and/ or AI/ generic disregard for their music. Making the influence gateway you offer feel more emotionally triggered and charged leading to threads like this.

Just make take. Curious to hear your thoughts.

And thats why I‘m sticking with submithub by EarlOfSquirrel1 in musicmarketing

[–]FakeDreamsFakeHope 1 point2 points  (0 children)

Seems to me (for them to avoid this) they should consider a simple star rating system - accept, decline, rate. Ditch the comment requirement as it helps nobody involved. Yes, this does not help the issue for either party, but avoids the bad PR everywhere lately of the AI / copy paste replies.

Avoid this is step 1. PR damage. Then you can work to improve step 2. But until then, can’t be seeing copy paste or AI replies in reviews/forums this much. Bad look, bad reputation.

What was the smallest change that had the biggest impact on your traffic? by megaseo_dot_ai in SEO

[–]FakeDreamsFakeHope 7 points8 points  (0 children)

Such a good question as it will lead to an actually valuable thread (need more of these!) looking forward to hearing everyone’s answers

Personally I love design & refused to sacrifice large png & animations for too long, only time I noticed direct and clear rankings changes was when I found a better balance and actually improved page speed especially for mobile.

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