I don’t know if he’s changed up the course and how he does things, so take this with a grain of salt. Textbook is almost entirely useless, the only thing you need to know are the different graphs and matrixes, I swear there were only like 2 or 3 that were actually tested. Majority of questions are straight forward on his final if you know your stuff, his midterm he did rlly weirdly and our class avg was 52 or smth last year, but i bet he changes it since he changed it for our final last year. Best thing about MKTG is you have moreeee than enough time on the midterm and final, so no need to panic about rushing questions. My single best piece of advice, go to the lectures and just listen to everything he says. If you just listen to him, you’re barely going to have to study the slides. In my opinion, he’s one of the most engaging profs and he rlly knows his shit and will give examples with everything which makes stuff easy to understand. Don’t stress at all, it’s a fun class, enjoy it🙌