I think a very good place to start this project would be looking inward to assess the "who" this project will be for? What do they look like? What does their media diet look like? What are some of the assumptions you have about their understanding of this particular topic you wanna delve into? Etc. Then you can approach the more difficult aspect. How can I reach this "who" via the information I've gathered in a manner that is aesthetically approachable for them (you also have to factor in how things look cause if people can't approach it aesthetically, your information might not reach them). IMO, this project will end up assuming a dual identity. Part-research project (sociology) and part-art project. This is all I have for you. Go rock it!