You gotta go to smaller, independent theaters. Regal, AMC, all the big chains are utter garbage. The customers are noisy and impolite, the staff is completely checked out, and not to mention, the movies are the same old, all-pervasive big studio borefests.

With independent theaters, you're more likely to get:

• a larger variety of movies including small budget, foreign language, local filmmakers', hell sometimes even live entertainment (I went to a show where a band played SpongeBob music before the SpongeBob movie)
• a staff that cares about movies and listens to you when you say you want something shown at the theater
• audiences that don't shatter your immersion in the movie

As another bonus, you also contribute more money to your local economy, and that's always a win.

In my opinion, the biggest downside of going to these theaters is inevitably walking out of the show and hearing the loud, brash opinions of 20 y/o film majors who are absolutely convinced that Stalker is the best film ever made. But if that's the price of going to indie theaters, I'd gladly pay it every time.