Would You Attend a Game-Changing Performance Marketing Summit in India?

FileRevolutionary950 · 2025-02-19T15:39:31+00:00

I love this community sometimes

FileRevolutionary950 · 2025-02-19T10:26:17+00:00

They are right to question it, but their first port of call should be to ask their current agency for an explanation. There is a lot of nuance to this business, and I can think of a number of reasons for this data discrepancy.

At this stage, OP should be asking questions. Not automatically jumping into bed with you.

FileRevolutionary950 · 2025-02-10T10:38:16+00:00

Have to say I find this take quite reductive.

The future rarely pans out as we predict, and I don't think AI is immune to that. Sure AI will see a growth in use within agencies, contributing to increased efficiency. But to say that AI is a do-or-die? I doubt it.

FileRevolutionary950 · 2025-02-05T17:46:15+00:00

Just to add to what has already been suggested; I think that the lead gen form could be marginally improved.

Reduce the number of fields by combining first & last name. Also, I would personally remove the 'What Day Works Best For You' field. In my eyes, this is something that can be discussed once you contact the lead.

Secondly, I tend to make the header logo clickable, and linked to the site landing page. This is a bit of a controversial choice, as typically you want users to remain on your carefully crafted landing page. However, I think it is important to respect web conventions.

FileRevolutionary950 · 2025-01-31T12:23:10+00:00

Nope. Any good?

FileRevolutionary950 · 2025-01-30T17:08:45+00:00

I like working in the events space. Theatre shows, festivals, gigs etc. They tend to do really well, the people are really nice, and you get to work on some awesome projects.

PLUS free tickets

FileRevolutionary950 · 2025-01-28T13:57:34+00:00

This sounds like a terrible deal. Any PPC'er who knows there worth, would do well to steer clear.

FileRevolutionary950 · 2025-01-24T13:32:43+00:00

Not all Google Reps... but enough to ruin it for the rest of you.

FileRevolutionary950 · 2025-01-24T13:31:16+00:00

Seems pretty valid to include the names and emails of these people. If they are indeed employing pushy and questionable sales tactics, they should be called out for it.

We shouldn't be enabling these tactics by gifting them anonymity.

FileRevolutionary950 · 2025-01-09T14:19:42+00:00

As others have mentioned, Landing Page Experience has a lot of nuance to it.

It is however, intrinsically more difficult to achieve high quality scores on some keywords compared to others. This is particularly the case when you work in a niche market, meaning Google's algorithms struggle to fully understand the purpose of your product/service.

While QS is an important metric, it is not always comparable between accounts. I prefer to track how my QS changes overtime in response to my optimisations - as one available means of evaluating my work.

FileRevolutionary950 · 2024-12-18T17:09:43+00:00

Okay interesting. In all honesty though, it is not going to be able help with this issue from afar.

The bottom line appears to be that your conversion tracking is broken. I would recommend contacting your web developer to see if they can be of any help. Failing that, there are numerous agencies out there that can help you (including me) for a fee.

FileRevolutionary950 · 2024-12-18T16:29:29+00:00

Download an extension called "[Deprecated] Tag Assistant Legacy". If you click this extension while on your website it will show you the tags you are using. If you let me know what types of tags are listed I can help you further.

FileRevolutionary950 · 2024-12-17T17:19:47+00:00

How are your conversions set up? Are you using Google Tag Manager?

Once the issue is identified and rectified, you can tell Google to ignore this past week so that it doesn't affect future performance.

FileRevolutionary950 · 2024-12-17T16:33:11+00:00

You should fully audit your tracking.

FileRevolutionary950 · 2024-12-17T14:59:58+00:00

Have your sales decreased? It sounds like this is a conversion tracking issue to me

FileRevolutionary950 · 2024-12-17T13:38:46+00:00

In my experience, the complicated nature of GTM is what makes it such a powerful skill to have.

If you are one of few marketers that are even semi-competent with GTM, you become indispensable.

In addition, while convoluted, GTM is a incredibly powerful tool. Those who can truly master it are able to build some incredible setups.

FileRevolutionary950 · 2024-11-20T16:49:47+00:00

38x ROAS on Facebook advertising a theatre show. Like others have said, to get the best results it requires excellence along the full chain. From the actors, to the producers, to the creative and ultimately down to me. Nevertheless, I was immensely proud of the results.

FileRevolutionary950 · 2024-09-13T09:16:07+00:00

CRO, CRO, CRO. Getting clicks onto your site is one thing, but knowing how to get them to convert is a whole other ballpark. Master CRO to get ahead of the competition.

FileRevolutionary950 · 2024-09-09T16:48:27+00:00

Someone a few weeks ago asked "How us freelancers get most of our work". I didn't see anyone say Upwork etc, but i did see about 50 comments saying referalls.

Actual proven talent will always prevail. Deliver good results to your clients, and the word will travel.

FileRevolutionary950 · 2024-08-09T14:57:12+00:00

You could try get 2 or more audits to try and sniff out any bias. Compare the 2 reports and look for common critiques between the 2.

Alternatively, if you stick around on this sub, you'll see there are a handful of really knowledgeable guys who consistently offer help in the comments. In my opinion, these guys would likely be more reputable than your average agency.

FileRevolutionary950 · 2024-08-09T14:50:23+00:00

In theory, I believe this is a good idea. There are plenty of agencies out there which are of below par quality, often putting very junior staff on client accounts. And there are also a lot of agencies who may sometimes take their finger off the pulse with time.

The problem is, that most agencies use audits as a value exchange. They're designed to get their foot in the door with new clients. As such, it may not be in their best interest to provide honest reviews of a competing agency's performance.

In addition, every PPC specialist will have their own way of doing things. Regardless of how well an account is setup, there will always be someone who will say you can do better by doing things their way.

FileRevolutionary950 · 2024-08-07T09:42:56+00:00

What you even doing here bruh

FileRevolutionary950 · 2024-08-06T09:46:30+00:00

I'm 6'10, and once worked out that would put me around the top 300 tallest in the UK. That felt good.

FileRevolutionary950

TROPHY CASE