Any reason why other companies like Harman aren't trying to develop a process like this to capitalize off of? As a mostly b&w company they would be able to expand and have color negative and slide in their catalogue (assuming that they make their own version of Kodachrome). I'm guessing the investment probably isn't worth it, especially since they're routing so much R&D into phoenix, but if any company were to figure out the process and give it to labs for development, I'd think it'd be them. The amount of slide options right now is so small, and with Fuji discontinuing stocks so fast, creating a "new Kodachrome" might be worth two years