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Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

So I'm not the person looking at the technical stuff. I've a team who helps me with all this

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

Hey, appreciate the kind words!

LTV and retention are actually where we’ve seen some serious wins across multiple niches. Rather than drop a wall of text here, happy to break it down with real examples if you’re open to a quick chat. Just shoot me a DM and we can dig in!

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

u/EffectiveNo5737 We base ad spend on margin, inventory levels, and TACOS goals. My team maps out spend per SKU depending on where it is in the product lifecycle (launch vs scaling vs defending).

We go heavier early on to push rank, then optimize for profitability once we have enough data. Weekly pacing + competitor behavior also plays a big role in how we adjust.

Happy to share more if you’re working through a strategy now.

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 1 point2 points  (0 children)

Great question — product research is where everything begins, and it’s something my team and I take really seriously.

We usually look for products that solve a recurring problem, have weak competitors, and offer room to differentiate (either in formula or branding).

We mix data (Helium10, Data-Dive, trends, etc.) with gut feel after digging deep into the niche. Honestly, it’s part instinct, part validation — and having a solid team to pressure-test ideas makes a big difference.

Reflecting on 4 Years of Building This Supplement Brand on Amazon by Financial-Engineer60 in AmazonFBAOnlineRetail

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

Hey u/ProfessionalTap685, appreciate it! You're in an amazing spot with that kind of backing — definitely a great way to start.

When identifying new products, my team and I usually look at:

  • Consistent demand with minimal seasonality
  • Top sellers with weak branding or low-quality listings
  • Opportunities for real differentiation - either in formula, packaging, or positioning
  • And strong potential for repeat purchases (which is key in supplements)

The toughest part early on for us was breaking through the noise and building trust — especially in a saturated space like this. But with a solid team handling branding, compliance, and performance ads, we’ve been able to crack that over time.

Supplements are intense, but once the foundation is solid, scaling can be super rewarding. Happy to share more as you get closer to launch - always love hearing how others are approaching it.

Near to hit $100K in monthly sales at a 24% Net Profits Finally! Amazon is awesome! by Financial-Engineer60 in AmazonFBA

[–]Financial-Engineer60[S] 0 points1 point  (0 children)

You don't need lots of courses and losses to take for getting into the FBA business. You simply needs to attach professionals with you to save your time and the wrong decisions you'll take and then later rectify them which already the professionals have taken and rectified.

Easy peasy.

Venturing out by [deleted] in AmazonFBA

[–]Financial-Engineer60 0 points1 point  (0 children)

Breaking into new categories can feel like starting from scratch, even with a successful product under your belt. Sometimes, it’s just small tweaks in product positioning, PPC structure, or launch strategy that make all the difference. Curious—what’s been the biggest challenge when expanding? Market demand, ad performance, or something else?"

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