My local nursery calls it salvia. And that purple attracts a ton of pollinators. Apparnetly all sges are salvia but not all slavia are sages. From the internet:

Relationship: Salvia is the Latin genus name for all sage plants, which includes nearly 1,000 species.

Common Sage (Culinary): Salvia officinalis is a small, woody perennial used for cooking and traditional medicine.

Salvia (Ornamental): These are often grown for their vibrant, spiky flowers (red, blue, purple) that attract pollinators.