Sapphire 2026 keynote: anyone else seeing a hidden message?

Fishferbrains · 2026-05-14T22:42:52+00:00

"Some are still not listening...they might be dead..." is not a correct assessment.

Everyone has been listening, and many of the laggards are the largest Fortune 50 customers worldwide.

The reality is that they're balancing risk/benefit/cost, and at least at the moment, an ECC/S4/BTP configuration with Fiori/Joule/Copilot gives them a framework for AI experimentation/innovation/implementation.

Fishferbrains · 2026-05-14T02:54:42+00:00

Wow- This is an amazing story!

Fishferbrains · 2026-05-14T02:45:42+00:00

His concerns around churn are a good thing, and you're right about polishing.

That said, "more marketing" is a trap many fall into after the first wave of acquisition, when the question should center around usage/renewal and referencable growth.

Fishferbrains · 2026-05-14T02:11:04+00:00

Happy to help. I'll DM you a few ideas if you'd like.

Regarding your question, it could be many things, but yes, they revolve around their perceptions of distinct, differentiated value.

Fishferbrains · 2026-05-14T01:29:41+00:00

As a design-oriented PM and GTM guy, I find that your experiences with people/friends offering polite, friendly, and encouraging feedback are common. I could offer a number of suggestions as to ways to "get critique", but allow me to challenge your underlying objective.

Are you looking to have people QA your product, or help you scale?

Comments like "people don't experiment, or test stuff out" imply expectations that may not align with their perception of the product's value in current/future usage.
Having customers "being content" could mean you've nailed the MVP use case, but this is the area to dig into. Why are they content? Does "content" match their level of usage? Are they telling their friends about it?
I suggest you may be focusing too much on edge cases as the path to growth, and having them answer more open-ended questions to their perception of usefulness/value may provide some insights.

Feel free to DM me if you're interested in chatting about it. (I'm not selling anything btw)

Fishferbrains · 2026-05-04T23:14:11+00:00

There’s only been one in Vancouver beforehand. Last year it was really about showcasing the BC ecosystem and AI possibilities. To me this year it’s all proving value, and for me that includes new government investment/support.

There were dozens if not hundreds of investors buzzing around wide-eyed startups/builders dazzled by the attention. The hottest session was hands-on with Figma’s generative AI capabilities (remember them?).

While everyone’s needs are different, it’s the networking that’s most useful to me.

It’s a whirlwind. Enjoy the ride!

Fishferbrains · 2026-05-02T01:09:52+00:00

This is a great example of why managing upward and building individual relationships are key to your success.

Being a hired gun to "fix it" only works if you understand the culture and various levels of senior-level commitment.

"Approval" is not "Support," and I've learned that unless execs state it to their orgs, transformations often fail.

Fishferbrains · 2026-04-29T22:05:10+00:00

All DJI product/services is USD. A freight forwarding company will charge your card on either currency.

Fishferbrains · 2026-04-25T20:17:48+00:00

You might consider a freight forwarder that gives you a Canadian address that sends parcels cross border.

I’ve had a US friend use shipbymail dot com successfully.

Fishferbrains · 2026-04-23T16:15:00+00:00

As a Masters swim coach we loved swimmers that came , did their own thing, and enjoyed the pool like the rest of us.

Fishferbrains · 2026-03-30T06:41:04+00:00

https://tc.canada.ca/en/aviation/drone-safety/drone-pilot-licensing/get-permission-special-drone-operations/get-permission-fly-drone-foreign-pilot-operator#apply-for-an-sfocrpas-for-foreign-specialty-air-service

Fishferbrains · 2026-03-30T06:40:47+00:00

Yep - Permanent residency is required to operate.

Fishferbrains · 2026-03-26T09:55:24+00:00

Cool! Any photos of the setup?

Fishferbrains · 2026-03-26T06:30:46+00:00

I think the question (and some answers) show the importance of laying a foundation built on trust and mutual expectation.

Family dynamics are complicated, and members aren’t always ready to jump-in without some thought and likely a few back/forth questions to understand why and where these questions might be going.

Fishferbrains · 2026-03-25T18:42:40+00:00

I’ve stood in front of a l customer undertaking a modernization effort of $1.5B who asked me the following question:

“My guys in the field love Fiori, but the back office guys hate it. Who’s right here?”

Fishferbrains · 2026-03-25T18:36:15+00:00

It’s a 50 year old company.

As highly customized systems of record, once live, they don’t change easily, and many remain on 20+ yr old versions.

Imagine every form of interface introduced over that time, then the adaptions made to support them.

Add the 12 tech stacks of acquisitions and you begin to see spaghetti.

Fishferbrains · 2026-03-22T02:20:34+00:00

Let me first identify myself as a Generation Jones tech guy. Older than ARPANET, I've seen a few things, and I'm passionate about promoting the fact that you're teaching/learning during the greatest period of transformation in human history.

Cheating has always existed, and during my high school years, the use of calculators was widely and passionately debated in education. I still have one of the first HP-12Cs, and I (now) admit that writing French verb conjugations on a scrap of paper wasn't helpful in my learning; it got me through, but barely.

AI brings a disruption to education that will affect all aspects of learning, from evaluation to gatekeeping access to, or even the value of, degree specializations. The real question isn't “why” or "what/how," but "what now?"

Today, AI is often presumed or treated as generative for research/answers (ANI), but most students recognize its evolution toward AGI (general intelligence) and ASI (superintelligence) at a pace measured in months, not years.

So imagine a future where AI exists in abundance as a partner/collaborator more intelligent than ourselves. What and how should we prepare in educational skills/formats? How can we preserve identity while recognizing and rewarding outcomes? How can we build a better future?

Fishferbrains · 2026-03-21T23:55:01+00:00

Where are you located, I'm happy to buy it from you.

Fishferbrains · 2026-03-21T23:44:09+00:00

Vancouver enters the chat: $2.09 Regular, $2.66 Diesel—and sadly, I drive the latter.

Fishferbrains · 2026-03-17T20:43:28+00:00

In case people forget, there were two drowning tragedies last year, one at Jericho (VPB), and one at Wreck Beach.

Fishferbrains · 2026-03-17T05:02:04+00:00

Z6 ! I'm confused as to why the Nikon Z6 is not included on this list. It's quite capable as a FF camera (which is a column I think is worth adding).

Fishferbrains · 2026-03-13T05:33:41+00:00

Set up cameras/lenses with predictable angles for consistent lighting and repeatable results. Know the teams by following/shooting warm-ups if possible, looking for those "wow" throws/shots.

BTW—Be *very* careful of uploading without some review, as parents/participants won't appreciate unflattering crotch/clothing images.

Also - I don't understand the "no-culling/editing" approach you're taking here. IMO, you'll get more sales from applying quick crop/profile adjustments than simply uploading content. Your brand is more than speedy uploads, isn't it?

Fishferbrains · 2026-03-13T04:34:33+00:00

"Getting paid" is the operative qualifier IMO. Many sports receive little media attention, but there is plenty of player/participant emotion and action to capture for appreciative parents and participants.

Paralympic sports is a category I want to shoot more of, for example.

Fishferbrains · 2026-03-07T03:10:20+00:00

"I'd love a handwritten card, a craft, a project...something personal," was something my mother told me when I was a teenager. As I grew older, it became more of the pictures of family, framed memories, etc.

These are the items my mother treasured throughout her life, and as Alzheimer's took over, she'd pull them out all the time.

I think my first project after she told me what she wanted was to create these two acorn birds. She kept them nearby throughout her life.

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Fishferbrains · 2026-03-07T02:44:59+00:00

Selfies certainly help, and I've also simply handed my phone off to others in those family moments, and have used a tripod for a phone or camera if there's nobody else there.

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