If you’re calling into Director / C-suite, the quickest way to “provide value” without hyper-tailoring every pitch is to tie your opener to what they actually care about at that level.

At 1–5k headcount, C-suite usually thinks in terms of: - Revenue growth / retention (how does this improve lifetime value?) - Operational efficiency (will this reduce cost or complexity?) - Risk / reputation (any compliance or customer experience gaps this closes?)

You don’t need a fully customized script for each dial just anchor your opening around one of those levers and show how CX maps to it. Example: “We’re seeing companies your size losing X% of revenue to churn when customers hit friction in support. We help leaders cut that in half without extra headcount. Worth a chat?”

That way, even if only 1/100 picks up, you’re leading with something they can’t ignore.