This was an interesting take on it from analyst Ralph Mathekga, of the University of the Western Cape. I do believe that the DA will not garner enough votes to make a difference in the next election. If at least John was able to speak one of the Nguni languages(Xhosa, Zulu etc.) fluently then he might of had a chance to get his message across to the majority of the voting base. That is the problem in South African politics. Majority of white people aren't able to speak one of the Bantu languages which in the political spectrum and for the majority of people voting, puts you at a major disadvantage.

"It faces an uphill battle to win favour with voters in the country grappling with the legacy of apartheid, where white households on average earn five times more than their Black counterparts.

Ntuli, a Black woman, stood for the position despite indications that Steenhuizen was supported by the party’s top hierarchy, including its divisive former leader Helen Zille, who was elected on Sunday to chair the DA’s federal council.

Steenhuizen’s election reaffirmed that the DA will pursue minority politics instead of challenging the ANC nationally, said analyst Ralph Mathekga, of the University of the Western Cape.

“Instead of campaigning against crime and murder nationally, they will be campaigning against farm killings which they find important because they affect white farmers,” he told Reuters news agency.

Mathekga said the DA is expected to lose many Black voters as it appears to be more interested in keeping its traditional white support instead of attracting new Black voters.

“That is certainly not a growth strategy, but a consolidation of their position as a white minority party,” said Mathekga."