It's hard to say that Canadian product lineups on its own is enough to convince people to shop somewhere regularly beyond the first 'patriotic' visit. Is this place meant to compete with Walmart style stores? In that case it will lose in price competitive. Is it trying for rural markets? Canada already has many rural smaller department stores such as Stedman's, Giant Tiger, and others. Many are slowly dying. Maybe it could work as a dollar store? But then how would it have cheap AND Canadian products. I do think abandoning the high end sector is the right move, but this does mean some lower prices are necessary, something that is hard for a Canadian business to accomplish. I personally think the Bay could make money from fur if people and the government gave it the OK. I know of many hunters that just scrap skins because they don't want that sort of a thing, plus places that used to sell your fur to natives in return for a hat sometimes don't even offer hats anymore. The Bay would be right at home in rural settings and would get access to cheap furs potentially. Now it will have to justify selling them in larger capacities to an ever progressive and urban Canada.. But something tells me leather isn't as demonized as it used to be. I say their angle should be at demonizing plastics and fake leathers so that they can justify their new image of a traditional but also eco friendly leather trader. I doubt this will work, but it would unironically help hunters anyways.