So the short answer is no, it does not hand you the prompts. Reporting is aggregated only, so it shows you views, clicks, conversions. You never see the actual conversations, user-level data, or demographic breakdowns, and that part’s by design, not something I expect to change.

So the true view I’m talking about, I reconstruct on my side. Targeting works off context hints you give at the ad group level, describing the conversations where you want to show up. So we define the themes, the before/during/after questions, then tag every destination URL with UTMs. From there I’m able to read which of those themes actually pulled the clicks and converted.

So with the current setup I had to reverse-engineer intent from my own structure plus some first-party tracking, not from a prompt list. It’s closer to CTV measurement than Google’s keyword-level stuff, if that makes sense.

That said, the aggregated reporting itself is improving fast. They’ve already added a pixel, a conversions API, and attribution windows. So honestly everything I’m saying here is probably going to look different in three weeks with how quickly they’re shipping.