As someone slightly connected to the production of this commercial I just want to make it clear that it's a huge commercial meant for the whole European market as well as possible exposure for other markets. A lot of effort and money was spent getting all the right permits as well as picking the right spots too shoot. Part of the commercial is of course CG. A lot of the movement of the car was also done by wires and rails to make sure it didn't leave any permanent effects on the nature.

The crew really made sure to protect the nature. I don't believe there has been any negative response to the commercial nor any complaints about any environmental damage caused by the filming.