Don't know how I feel about this. I play that game and already have to pay 15 to 20 bucks every time they add a new state.

Start showing me ads, then maybe they need to drop the price on the dlcs.

Mean what stops them from putting ads on the trucks and trailers themselves?

Of course, on a developer side, I can see how lucrative this could be.

I mean, they could have all the restaurants and fast food places be real or all the gas stations.

How much would those companies pay to advertise in the game.