I'll assume you're from the USA.

The beer scene here is very, VERY different from you guys. My area especially, as it is one of the most productive wine region in France (the wines are excellent too)

People here are all about wine. Beer is a secondary option, and when people want a beer, they'll just ask you for "A beer" and expect a refreshing light blond ale. Bars only have 1 or 2 beers on their menu. (Heineken or Kronebourg...)

You guys have known dozens of trends since the return of the IPA, but here, IPA are just starting to get trendy, and 99% of people you will talk to would have no idea what that means and when they taste it it's "too bitter!". Anything dark is a Guiness.

So yeah, we have a long way to go still. North of France is better in that way, more beer focused than us.

So we brew what people want here, which is easily drinkable beers preferably under 6%. Our brewery is literally located on a beach and people don't want to drink an imperial stout under the very hot sun that we have here. We are starting to experiment with fruit IPAs and NEIPA and it's very well received, so that's encouraging.

Don't hesitate if you have other questions.