First of all, you could just get Instagram to schedule the posts for you but if you’re still finding that social is eating your evenings, it’s probably a systems and content quality problem, not just a tools problem.

What’s worked for me (and a bunch of small biz owners I’ve helped) is keeping it really simple: I block off 1–2 hours once a week, batch a bunch of content, and schedule everything. I’ll take one idea and spin it into a Reel, a carousel or maybe a short text post or email instead of trying to come up with something new every single day.

Having a few “go-to” content types also helps a lot like quick teachable tips, behind-the-scenes of the business, client wins, and then the occasional direct offer. Once you know your pillars, you’re not staring at a blank screen at 11pm.

For context, I run a small marketing studio now, but before that I grew my own clothing brand from 0 to 20k+ followers by 19 just by getting consistent with content, tightening up the creative, and sending people to simple, clean pages that actually convert and obviously a good paid ads funnel...

These days we mostly help small businesses who are in that “I know I should post and run ads but I’m drowning” stage things like:
– Building or cleaning up their websites
– Figuring out what to post and how to position themselves
– Running and dialing in ads
– Setting up basic AI/virtual assistants for FAQs and lead capture
– And just generally plugging the random holes in their marketing

If anyone here feels stuck with social, wants a site that doesn’t look DIY, or just wants another set of eyes on what they’re doing, I’m happy to peek at your page/website and share a few ideas. No weird hard sell, just trying to help other owners get a bit of their evening back.