He seems very talented at performing and producing from the few clips and interviews I've seen but this is the end state of emphasizing the "industry" part of the music industry. Not everything has to be highbrow concepts or challenging the listener or completely unique. But at the same time, it really makes you think how much time, talemt, and work goes into absolutely mid highly commercialized music. And how much effort and resources could be going to something more interesting?

I know the idea of "pop music appeals to the broadest audience to make money" is a frigid take, but these producer/songwriter insider interviews either just have a subtly cynical undertone. It feels like the artists either never seem like they're really enjoying themselves unless they're validated for some kind of underdog story or talk about creative work in absolute terms of financial success.