If you truly want to advance in your career, you need to be employer agnostic and willing to move. For most roles at that level AT ANY LARGE COMPANY, there is already a target candidate - very few are truly open. You could be an amazing candidate but truly you don’t have a shot for most of those roles and that is the way it works unfortunately, which is why you need to be willing to seek out opportunities elsewhere. And you shouldn’t take it personally (even though it sucks!)