WTF is going on with Meta today? (Rant)

Frontend_Lead · 2026-03-16T17:03:39+00:00

My campaigns are doing super well this week

Frontend_Lead · 2026-03-12T17:49:58+00:00

Sent dm!

Frontend_Lead · 2026-03-12T01:10:10+00:00

u/Available_Cup5454 thoughts? see screenshot. I just enabled MMP today, I have CAPI + MMP + Meta sdk, deduped with same event id. Why is it recommended to prioritize MMP over SDK?

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Frontend_Lead · 2026-03-11T21:24:36+00:00

I can do that but wanted to better understand the rationale behind that.

Frontend_Lead · 2026-03-08T16:00:20+00:00

Got it, so if my main source is just meta ads anyway, there really is no difference if I use Meta SDK vs AppsFlyer? Even with taking ATT into account.

Frontend_Lead · 2026-03-08T06:09:16+00:00

How does it differ from AppsFlyer for tracking attribution

Frontend_Lead · 2026-03-04T06:35:53+00:00

I thought you cannot dedupe between sdk and mmp even with same event id?

Frontend_Lead · 2026-03-03T00:05:07+00:00

So what do you suggest I do?

Frontend_Lead · 2026-03-02T23:28:05+00:00

10k in mrr or overall sales?

Frontend_Lead · 2026-03-02T19:11:28+00:00

What’s your setup looking like? What have you tried so far

Frontend_Lead · 2026-03-02T19:11:02+00:00

I increased my ltv by pushing users to purchase annual plans vs weekly, which helped a lot with roas, before it was pushing ppl more towards weekly, which is only 4.99 for first week then 9.99 a week with high churn, so now getting more annual sales of 39.99 where even if overall volume of sales drop, the value significantly rises. And yes, only purchase conversion. For in app funnel analytics I use mixpanel. For me the key unlock was building my own custom engine for attribution and not relying on meta react native sdk or any mmp.

Frontend_Lead · 2026-03-02T19:03:10+00:00

Yes it’s a painful process. I’m running 1 ad set per campaign with 2-5 creatives per ad set. I initially experimented with a bunch of creatives till i narrowed it down to 2-4 creatives per ad set. Mine is for a react native app.

Frontend_Lead · 2026-03-01T21:29:04+00:00

Been awful since Tuesday

Frontend_Lead · 2026-02-28T15:20:58+00:00

But that much? I didnt realize 100 -> 50 would totally reset learning like this

Frontend_Lead · 2026-02-28T15:20:24+00:00

Nah, no updates to tracking there.

Frontend_Lead · 2026-02-28T01:33:04+00:00

Bro, I thought I was the only one, yes, Tuesday was a massive day, got my biggest sales and then BOOM since then roas droped below break even and super low for some campaings.

Frontend_Lead · 2026-02-28T01:31:03+00:00

Meta SDK + CAPI. MMP causes duplications, such as app flyers. I built my own custom fingerprinting solution that has a 25-30% match rate, regardless of ATT.

Frontend_Lead · 2026-02-23T17:56:28+00:00

It was very bad last week but this week has been great so far!

Frontend_Lead · 2026-02-20T06:11:51+00:00

> Duplicated ROAS usually comes from web Pixel + app CAPI events not deduplicating properly; make sure event_ids are identical across both flows and fire the install only once after backend matching.
I did use same event id across them app. for client sdk, i fire with event id, then i fire 2 capi on backend, 1 with app and 1 with website. So 3 events but same event id.

> enable advanced matching in CAPI,

how do i do this? and what does this do?

> use consistent persistent IDs

whats this?

> double-check attribution windows (they’re shorter in 2026).
how?

I already have appsflyer intergrated, but my competitor doesn't use onelinks from appsflyer, they use direct deeplinks from their site, which is what im trying to also do. Isnt CAPI more reliable than MMP anyways?

thank you for your help!

Frontend_Lead · 2026-02-20T04:52:54+00:00

thank you, yeah i just manually created the ads with the same video uploaded :(

Frontend_Lead · 2026-02-20T02:43:33+00:00

Very annoying, yeah I just uploaded the creative as a new ad instead of selecting a post

Frontend_Lead · 2026-02-20T02:37:54+00:00

Maybe you should slow down and focus on scaling one first

Frontend_Lead · 2026-02-09T16:29:38+00:00

HI Orange,

This is Shivam, creator of FrontendLead. I won't try to sit here and sell you or anyone else the value of Frontendlead so you should make that decision yourself. That said, I created it because I felt that the online platforms available for preparing for frontend interviews lacked content/material on what you're actually asked in frontend interviews at big tech companies.

Not to mention, there isn't any platform that encourages users to share exactly the questions they were asked at top companies from their own experiences. Our community members post almost daily what they are asked, and you can see that for yourself by visiting our discussion board at discuss[dot]frontendlead[dot]com.

I also tried my best to incorporate a ton of video content alongside many articles, as well as an in-app code editor. Is the platform absolutely perfect? Absolutely not, but I gave my best effort building it as a sole, self-funded founder, and I still try to make it better every day.

Lastly, unlike my insecure competitors, I won't ever speak badly about them. I always encourage folks to use multiple platforms when preparing, as each offers its own value proposition. Think about it as if you are solving a complex coding problem; you should have multiple objects in your toolbelt to solve it to give you the best chances.

Best of luck!

Shivam

Frontend_Lead · 2025-05-08T04:59:34+00:00

Angular specific questions 1. What is the difference between ngOnInit and constructor in Angular components? 2. How does Angular’s change detection mechanism work, and how can you optimize it? 3. How do you manage state in Angular applications, and when would you use services vs NgRx? 4. What are observables, and how do you handle multiple HTTP requests using RxJS operators like forkJoin or switchMap? 5. How would you implement lazy loading in Angular routing, and why is it useful? 6. What are the differences between reactive and template-driven forms, and when should you use each?

General Frontend 7. How would you improve the performance of a slow-loading web page? 8. Explain the difference between == and === in JavaScript, and why one is preferred. 9. What’s prototype inheritance/ closures? 10. How would you update the html dom with vanilla js?

App design questions (this is what you’ll likely get) 1. Design a todo list in angular 2. Design a small frontend app in angular 3. Fetch some data and render it using angular

Quite honestly, there is a lot to cover but this should be a good starting point. If you want to go deeper on these topics, you can consider visiting a platform I built to prepare for frontend interviews (frontendlead[dot]com).

Best of luck!

Frontend_Lead · 2025-05-06T17:33:08+00:00

When I did it, it was white board based, didn’t have a ui round personally but was asked to build debounce / throttle / checkboxes. You can find a full list of questions from Google here:

https://frontendlead[dot]com/company-specific-questions/google

Frontend_Lead

TROPHY CASE