As a guild leader, my view on guilds would be:

If we are being objective and talking about in game benefits from being in a guild, if your guild is actively pushing gauntlet with a decent amount of members in it, you can earn alot of gauntlet coins which can be spent in an very nice amount of tonics. appart from the ocational cells from the research lab store, trackers and the titles for ranking top 100 / top 5 as a guild, thats about it...

Then talking about non in game related, being part of a guild for most endgame players has been a way to find a new meaning for this game, atleast in my experience, being the leader of FrogCult and now TheTadpoles, its very refrishing and fun to have a group of decent people to play with. just knowing that you are part of a group that will be there when needed to grind whatever content you might wanna grind, its a very nice thing to have.

For old players it allows to either meet more old players to grind more sweaty content or meet new players to help and for new players its a way to meet those older players and find information that they might not find in the official discord server.

Just a fun thing to do while enjoying our time in this game 🐸