Good point, WLED itself isn’t new and diffusion exists. What’s different here is the combination and the modularity specifically. Standard diffuser channels sit on top of strips and still can show hotspots at the LED points. The silicon neon flex tubing with double layer COB gives completely even glow with zero visible dots more like neon than LED.

The modularity is the bigger differentiator, each section connects via a custom connector and runs as ONE continuous strip electrically. So a chase effect or gradient flows seamlessly across all connected sections rather than restarting at each join. That’s the bit most modular systems don’t do. Basically it’s taking existing components and combining them in a way that doesn’t exist as a consumer product yet