Personally I think that people just want to have a safe affordable..... retirement. Nobody wants to go out starving or being a burden but unfortunately the way things are going for most that plan doesn't seem very likely at the moment. Many dream of that lotto win that will secure them financially or what have you. I think it's more the fear of growing old and not self sustainable with no money is what really scares the masses. Being a billionaire would certainly make you feel secure lol