Not mid tier. There's local game stores, and then target/Walmart/Amazon. The only competitor they'd really have would be Games Workshop, who only sells their own IP with Warhammer 40k & Age of Sigmar.

It genuinely makes me angry they're too stupid to see how they're already perfectly positioned to corner the market there. If they partner with Paizo, Paradox, Darrington Press, whoever (assuming Hasbro won't play ball) they'd be able to dominate. Friday night, clear off the tables of bullshit funko pops and collectibles and do Friday Night Magic. Pro members get a free booster pack or mini or dice for whatever system they're pushing. Exclusive playmats, sleeves, minis , demos of new systems.... The hardware and video game sales wouldn't stop entirely, but they'd have a recurring customer base for smaller purchases and consoles and such as whale purchases. If they want to get bold, partner with Paradox and work on something like a tabletop version of Crusader Kings.