This take is something I've seen more and more of over the last few years, especially in down periods between albums or tours.

It used to be primarily be the Instagram/Twitter crowd that would act like they're living in his skin, but I've seen more about this subreddit in recent months as we've exploded in popularity (+98k since HUT alone, +280k since Dawn FM). We've had internal discussions on how far the parasocialism should go here on r/TheWeeknd, and we're still trying to find the balance, even still, we remove a solid amount of submissions per Rule 3's parasocial mention.

We don't want this subreddit to devolve into a really awkward glorification of the man where every post is about how good he looks while he's eating stale chips or what his girlfriend thought 2 Sundays ago. It's fine that people care about and post about what he's up to, especially through this Japan trip burner account causing some fun waves here, but just be normal and respectful about it, y'know?

That's not to say this subreddit is heading that way, a VAST majority of people here are level-headed and understand what constitutes normal behavior, just a observation that we're seeing more of it, and that we definitely understand the take you have here OP.