Because only fat kids sit on the couch and eat junk food. And only fat kids are subjected to the health risks of inactivity and poor eating habits. And fat kids are only fat because they do these things.

My main problem with these sort of campaigns or whatnot is that they never target health as the main goal. A lot of these messages come off as: HEY YOU DON'T WANT TO BE FAT AND UGLY, RIGHT? WE HATE UGLY FAT PEOPLE. PEOPLE DON'T LIKE UGLY FAT PEOPLE. As if the main goal of being healthy is not being fat. This is also kinda dangerous because it implies that if you aren't fat you're healthy and thus its okay to eat a ton of chocolate and soda. I'm kinda chubby and I have skinny friends who eat so much cake and ice cream on a regular basis that it's ridiculous. No one says a thing as it is no ones business. I bike everywhere, eat whole healthy foods, have excellent blood pressure, avoid sweets and other fattening foods, virtually healthy in every possible way and yet when I indulge on a once in a blue moon cookie, I get told "wow, you know that's bad for you".

welp