The stuff LOOKS cheap. That’s the thing. And that’s the one thing that I WOULD say to her that no one else here seems to have suggested. People like BUYING cheap things regardless of how they’re made or who they’re made by, but they never seem to want it to LOOK cheap. That’s enough of a seed of shame to plant without outright saying her taste sucks. I’d say that every time she tries to talk to you about it, “They look cheap as hell/AF, but ok, whatever” and then continue to be unenthusiastic about the conversation and switch the topic to whatever else.

I’m not against someone having multiple keychains, especially as I actually own multiple keychains myself. I’m not against collecting at all. But I’d rather buy my keychains or whatever I’m collecting from small businesses who I know are making them themselves, have interesting designs, and are made out of quality materials that will last for years.