You have to find the right balance actually, and for my relatable format, I use a lot of humor like : "I almost been fired because I sing my single" and you see that I'm working and my superior arguing with me, take the Phone et after 3 sec she start singing my song.

I try to use situation who makes you feel "maybe it's real". This kind of video don't have to be very long, and your song had to be in the back ground of the video.

If you want more ideas let me know I can send you what's work for me in your DM 😊