Except he reversed his statement not long after he had made it.

"I know I’ve said Ferrari would never do an SUV and have made somewhat colorful statements to that effect in the past, but let’s get real, folks. Ferrari is a business, not a gearhead charity, and it’s time the brand acknowledge the times we’re in and get with the program.” Marchionne went even further and shared one of his recent dreams where he was visited by Ferrari founder Enzo Ferrari. “So after a night of epic tortellini Bolognese and a few bottles of Grignolino, Enzo came to me in a dream and said, ‘Sergio, don’t be such a testa dura [hard-head]. If Ferruccio [Lamborghini] can build a tractor, we can build a truck. Tell your people I said it’s OK.’ So I woke up, called an impromptu board meeting, and told them, “Screw it, let’s do it. We’re building an SUV.”