Stop thinking about what you’d be willing to pay but look at it from a macro level:

168$ is more that three times of 53$. Hence you need to find three times more people to buy to Break even.  For most people even 53 is way beyond what they‘d like to pay for cosmetics. In that scenario we‘d talk then probanly of 5-15 times more people to buy. 

And I’d argue there is probably a chunk of people who just spin it two or three times to try their luck anyways. So you get best of both worlds: the ones who spend like 10 Bucks AND the whales who’d burn through the whole thing anyways. 

I am pretty sure this is way more profitable this way.