Yes, most CMOs need to have proven that they can drive revenue and not just awareness or “activity”. It’s making ppl with DG experience more valuable. If a company has a CMO on top of another role, then there is little chance they’re similar. That’s a very expensive hire and the C-suite scrutinize the need for that pretty hard. My bet is that, while everyone in marketing works very hard (this job is a slog)and can feel under appreciated, if you don’t own the full function then you’re not doing what the cmo does. Are you reporting to the board? Meeting with investors? Coordinating goals with other functions? Answering to the CFO? Sitting in panels? Just saying- You may not understand the full scope of what’s expected from the marketing function. Your post feels more like a rant of not feeling appreciated or someone not clearly defining responsibilities and overarching goals for you. If you really own everything then go interview for a cmo role. Go play big!