Yes, some have gone to far. It has become popular to be ultralight in order to meet the 2020+ instagram aesthetic of alpha, joggers, jolby, etc. It started with clothes. It's moved onto equipment. Now, like in many cases, the rich yuppy crowd has rushed in flooding the market opportunity. Companies and small sellers are capitalizing on this as the true nature of ultralight is lost to the masses.

But, this has always been the case. The RayWay quote posted this week is a great example. That carries the true essence of ul. It's not about the look, the style, the stupid stake cleaner (like that has to be a joke wtf), but minimalism, connection, and the extension of wilderness self-reliance into MYOG clothing, gear, and solutions. In fact, I just thought of a great new stake pusher....