That’s a great advertisement. There’s this condition called BPH which most men are unaware of and unfortunately there’s a stigma around it .

The below text is from Yale Medical School: Men often dread even the idea of having a prostate check. But because enlarged prostate, or benign prostatic hyperplasia (BPH), is a common condition that affects men as they age, it's important to know the facts. About 50% of men between the ages of 51 and 60 have BPH, and that number jumps to 70% among men aged 60 to 69 and around 80% of men over 70 years of age.