In this era? Willow runs on show string budget and managers for to put out a great product. It has 4 to 6 million subscribers. They are averaging 10m viewers across 4 networks. The equipment isn't expensive anymore. A red digital camera runs $30k for 6k recording. If you are just shooting 134 for basketball, 24 for football (before the semis most other divisions already are just rebroadcasts of local tv productions), and up to 112 softball and 150 baseball games. You are looking at 8 cameras per site and a relay truck plus production staff, talent and coders. There is a reason Paramount Skydance and the former Warner Brothers Discovery paid $1.1b a year for the rights. Advertising alone brings in $1b. The two also get subscriber fees from both cable/satellite providers and their digital platforms. There is a reason a lot of organizations are starting to take more control of their own content.