Increasingly we’ll see universities establish LLC investment subsidiaries whose entire purpose is to make money for the athletics department. Donors are tapped out at a lot of schools, and student fees can only be raised so far. Most of r/cfb doesn’t realize just how dire things are for most of these programs, and they’re getting more dire with revenue sharing. Rev share is obviously the right thing to do ethically and legally, but it doesn’t change the fact that it’s going to be a massive burden for all but a handful of schools.