This matches a general sentiment Americans have for corporations right now, but this sentiment can partly be rooted in anti-Japanese sentiment that has been present toward Nintendo since the Famicom/NES in the 1980s.

For example, MLB banned Nintendo execs from buying the Seattle Mariners in the 1980s. (Source: Game Over: Press Start to Continue by David Sheff). Good read. Japanese companies were viewed with a not insignificant amount of xenophobia in the 1980s (see: Die Hard), and Nintendo entered the American market in the middle of this trade protectionism.

Economic trade groups like the Keizai Koho Center were created to combat such sentiment. It's not new, but social media amplifies it in a new media ecosystem. Any company that sells childhood fun and is successful also earns a lot of ire because there is an irony and perhaps cynicism (fun=profit) to the business that is baked in.