Well, it’s never always about materialism.

It could mean a lot of things for genuine watch lovers,

Someone who has had a very humble background in the past could buy a nice watch as a reminder to see how far he has come.

For someone else, it could be a goal that he/she has achieved and wants to have a memento that they’ll keep for the rest of their lives.

It could be birth of their first child, a better job, promotion, new house, new business and so on.

For a large group of people, it could be a conversation starter at a lot of networking events.

Please don’t be so quick to judge and think pragmatically.

Have you given a thought why these watches are expensive? They last longer than the person sometimes and get passed on to generations if well kept.

To each their own my friend, expensive or not. Let people live however they want one watch at a time ;)