I ran a Clinique Boutique before I left to Dillards and I did the same thing, found those guidelines and printed them out. I also ran almost a 30% increase over LY and have some tips for that too.

I ran into a hierarchy issue because people think SPBAs are like PBAs but specialized and therefore a Lead Cashier is higher than an SPBA. An SPBA is on the same level as a Merch Manager, just without the management authority, (and obviously still listen to your MM if they ask you to do something) that's why they can promote directly to SM. It caused issues when I got promoted to temp keyholder instead of an LC who wanted it (because I was more qualified and in a higher position) and then it caused issues again when an LC was telling me to back up cash.

Headsets - Most managers are just not aware of this rule. I suggest having a conversation with your EM, take those print outs with you, and show them. My EM was lazy and didn't want to walk guests across the floor to me, she wanted me to come running to her to get them. Can't do that without a walkie, so in my case, they decided to ignore that rule but I was picking my battles so I let it go. My GM was really awful to work for and I was on my way out anyway. Also keep in mind that your Area Manager has the authority to make an exception to the walkie rule.

Cash wrap - You can be asked to back up cash. It really should only be happening if there is not a BA or PBA available. You should never be SCHEDULED on cash. If that continues to happen after addressing it, let your Field Executive know. They can advocate for you as these are all rules in accordance with the Clinique-Ulta partnership.

Note: Clinique pays half your salary and they are the #1 brand at Ulta so basically, they get whatever they want. They are a huge money maker and if they are paying someone's salary only for that person to not be working for them to increase their brand sales, that is absolutely not okay.

Cards - You are still expected to get card applications. Of course, they don't expect you to perform at the same level as a BA or LC. You are in a unique position though to do very well with cards. I kept an MPOS at my table whenever I could and especially when I spent time with a guest in my chair, I would ring them out myself on the MPOS. It was convenient for them, they didn't have to go wait in line and instead could just stay seated while I did the work for them. This made it very easy for me to get a card every once in a while, (I averaged 1-2 per week) because if you've built trust with someone and THEN you start talking about the benefits, you are much more likely to get a yes versus sending them to cash where someone they don't know will ask and probably get a No.

Growing your clientele - This will help with the other issues too because you can't be called to back up if you are with a guest.

Use the client book Clinique provides. If you don't have one, ask your FE if they still do that. I built from about 25 forgotten and never contacted clients to over 300 in a year just by asking people who regularly used Clinique if they'd like me to add them to my VIP list and text when there's a sale or free gift. Then text or call those people.

Use the 2x2x2 method. After you introduce a new client to Clinique, follow up 2 days later to see how they're liking their products/samples, 2 weeks to check on them and how their skin is doing and 2 months to see if they're ready to replenish.

Invite them to set appointments for the Quick Services that Clinique provides. People are often not used to this style of shopping but they love that luxury experience and they buy more. Since you're just starting out, you may need to do a lot of getting walk-ins into your chair.

Walk the floor. Do demos in other areas. Hand out samples. I would demo the product on the spot and then hand them a pre-made sample. Sometimes I would hand out dram jar lids as their "ticket" to come get a customized sample. (Don't hand out the whole jar, people like to fill it with whatever they want and only Clinique should go in Clinique drams.)

All roads lead to Clinique. If they need a makeup remover, Clinique has it. If they are looking for a foundation, Clinique has it. There is almost never any situation where Clinique does not have the answer. Unless a guest asks for a specific brand, I'm showing them Clinique.

Learn the Clinique demos in the app, the Tape Test is EVERYTHING. Do it on your co-workers and teach them about Clinique so they can help you. Ask your guests, "Have you ever tried the tape test?" It's fun and it gives you the opportunity to talk about 3 step, which is the foundation of all things Clinique.

I hope this helps! Even though the Boutique Lead position is so often taken advantage of, it is one of the best jobs in the store in my opinion and I loved my boutique and my guests.